Benjamin Westlake's profile

STANLEY CUP PLAYOFFS UNIFORM REDESIGN

EDMONTON: This design builds off the work adidas has established. It brings in elements of older uniforms and branding, such as the gear logo and color-switching crests, while implementing new colorways and a new striping system that better matches the iconic shoulder yoke. Both the orange and the blue have been altered, the orange becoming more vibrant while a tad darker, and the blue becoming more muted to let the orange stand out. 
MONTREAL: I get that the Habs' look is classic, so that's why I didn't mess around too much with it. the Home is nearly identical to the current one, except the collar is slightly different and the font is, too. The away is where we see the biggest change, bringing the chest and sleeve stripes into the look. A fleur-de-lis is also added to the shoulders and the helmet. I understand that the fleur-de-lis is generally associated with the Nordiques, but adding it to the Canadiens' uniform gives it a greater French-Canadian appeal. 
TORONTO: The Leafs have always had a very simple look, and with the recent rebrand, it had added an element of modernity to it as well. This just takes that to the next level by incorporating elements of other uniforms in their closet, like the Centennial classic St. Pats uniforms. 
WINNIPEG: Here, my goal was to streamline the Jets uniforms and give them a more unique look. The two-toned red arrows/stripes resemble the red lead on the logo. The white and silver on the jet have also been swapped for aviator blue and navy blue, respectively. This cuts the color scheme down considerably. White gloves go with the white uniform for a home whiteout game, as well. 
BOSTON: While still keeping some elements of current and classic looks, this design attempts to blend them together while still keeping the look unique to the B's. A gold helmet is for home games now to distinguish themselves from the other black and gold team in their own division. 
PITTSBURGH: True steel-city uniforms for the Pens here. The classic Steelers striping now takes residence on the sleeves, right underneath the Keystone symbol. As they did in their history before, the TV numbers have been moved up to the shoulders. This design is Purely Pittsburgh. 
NEW YORK: There were a few teams who I felt compelled to completely rebrand, and the Islanders were one of them. The new logo features the NY-stick and circle from the classic logo, but brings in some familiar colors. Navy blue, creamsicle orange and seafoam (a play on the fishsticks teal) join the party to distinguish the Isles from the rest of the league. 
WASHINGTON: Honestly, I'm normally against mis-matching uniforms, but I saw an opportunity here, so I took it. The reverse retro stays as the primary home uniform, this time with the Star-W logo on the sleeves, red helmets and gold trim on the numbers. The new away resembles the flag of DC, with the double-stripes and 3 stars above them. 
CAROLINA: Another team I felt compelled to totally rebrand, because although the current logo isn't bad, it's got a general feeling of randomness to it that I tried to resolve here. It still has the general shape, just with a C in the center around the eye. The uniforms are matching versions of the current home, now with added storm gray and a new font. The warning flags are also in the sleeve and sock stripes as well, not just the hem. The black on the jerseys and socks is heathered too. 
FLORIDA: This is kinda the best of the current and original looks all rolled into one. The swapping crests stay, as well as the sleeve patches. I changed the striping for better color-swapping consistency as well. 
NASHVILLE: There were so many directions I could go with these, but I decided to stick with one that creates a more intimidating look. The sleeves are inspired by those on the reverse retro with the angles. The Winter Classic alternate logo also becomes the primary, as the current primary didn't fit this look too well and was too long. Their shade of marigold becomes a deeper, richer "old gold". 
TAMPA BAY: With a name like "Lightning", there are many ways you could go with a branding and design, and they chose the "Red Wings design with Toronto colors" path. This changes that drastically. Black becomes the primary color again, but now electric blue is added in with royal as an alternate color. The yokes come back from the original uniforms, but the logo and striping change. 
COLORADO: Here, I attempt to fix what is the giant inconsistent mess of the Avalanche uniforms. Here, besides white, there are 3 colors: maroon, steel blue, and navy blue. No silver, grey or black. The skater equipment is navy, as is the NOB and back number on the away, they're no longer black. Other than that, the same general design remains. 
ST LOUIS: White I may have been tempted to just use their classic light-blue alternates as the base for these, that was low hanging fruit. So instead, I took the striping from the retro uniforms and merged them with the current two-toned blue. The trumpet logo is also back as an alternate logo. 
MINNESOTA: For a team that's relatively new to the NHL, they've always seemed to have very classic-looking uniforms, even if they haven't matched the best. This takes both of these ideas and makes them the best possible wild uniforms. New striping, slightly changed colors, and a consistent look between home and away. 
VEGAS: For the youngest team, it's certainly hard to make any changes, especially when the current ones are one of the best in the league and are designed with deep meaning. But here, I aimed to change some of the color-swapping inconsistencies, as well as add in the "V" shape that is present on the reverse retros. 
STANLEY CUP PLAYOFFS UNIFORM REDESIGN
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STANLEY CUP PLAYOFFS UNIFORM REDESIGN

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